Case Study: Clarins achieves APAC launch growth with Impression Digital SEO

Clarins boosts Double Serum revenue by 359% with Impression Digital

Clarins, an international creator of French beauty products, faced the challenge of launching a new flagship product across eight distinct markets in the Asia-Pacific region, each with its own website. Their goal was to maintain and grow organic traffic and revenue for this new edition of an existing product line while managing complex reporting across multiple product codes. They appointed their existing vendor, Impression Digital, to support this regional SEO project.

Impression Digital implemented a comprehensive SEO strategy that began with holistic performance research across all markets. They established close partnerships with Clarins' in-house regional teams for local insights and language support, mapped all existing product URLs for a smooth migration to new pages, and executed a content strategy focused on keyword intent rather than direct translation. The results were significant year-on-year revenue increases across the APAC region, including a 359% revenue increase from landing pages in Singapore and a 383% increase in Thailand.

Clarins