Case Study: Cancer Research UK boosts revenue and awareness with Impression Digital

Cancer Research UK reduces spend by 17.4% with Impression Digital

Cancer Research UK, the world's largest independent funder of cancer research, faced the challenge of managing multiple PPC accounts with varying and changing KPIs across different marketing teams. During the COVID period, the need to align messaging with urgent audience needs and reallocate spend efficiently became critical. They appointed vendor Impression Digital to manage their paid search activity.

Impression Digital implemented a new, consolidated account structure to allow for more efficient management and better integration with above-the-line marketing activity. They developed a contingency plan that reallocated spend to higher-performing channels. As a result, Impression helped Cancer Research UK reduce overall spend by 17.4% while still driving a 10% increase in revenue and achieving significant growth in impressions and clicks.

Cancer Research UK