Case Study: Cancer Research UK achieves 92% YoY revenue growth with Impression Digital

Cancer Research UK boosts revenue 92% with Impression Digital

Cancer Research UK, a leading cancer charity, faced the challenge of optimizing its paid search strategy to increase the value of its legacy pledges. They tasked their vendor, Impression Digital, with moving beyond simple conversion tracking to instead prioritize high- and mid-value actions and increase their estimated revenue contribution and return on ad spend.

Impression Digital implemented a sophisticated value-based bidding strategy. They established the lifetime value for each conversion action and utilized Search Ads 360 for new reporting capabilities to optimize towards total value. This solution delivered exceptional results for the client, including a 92% increase in year-over-year channel revenue and a 40.7% increase in return on ad spend against lifetime value.

Cancer Research UK