Case Study: Cancer Research UK boosts 5K Race for Life sign-ups with Impression Digital

Cancer Research UK boosts 5K sign-ups by 11% with Impression Digital

Cancer Research UK, a leading cancer charity, faced the challenge of increasing sign-ups and income for its Race for Life 5K events without increasing its market spend. Their PPC campaigns, managed by vendor Impression, were not effectively directing users from broad searches to the high-priority 5K events.

Impression implemented a Value-Based Bidding (VBB) strategy as a workaround to prioritize ad spend on users most likely to sign up for the 5K events. This solution increased the proportion of 5K sign-ups by 11% and delivered 110% of the target sign-ups for January, successfully optimizing spend towards the client's most important objective.

Cancer Research UK