Case Study: And So To Bed boosts revenue by 39% with Impression Digital CRO

And So To Bed lifts conversions 39% with Impression Digital

And So To Bed, a leading luxury retailer of bedroom furniture in the UK, faced the challenge of improving their digital customer journey. Despite having physical stores, most customers interacted with their website during the consideration stage for high-value purchases. Their goal was to increase online conversion rates by making the site more usable, motivating, and trustworthy. They partnered with vendor Impression Digital on a conversion rate optimization (CRO) service to address this.

Impression Digital implemented a strategy of A/B testing three key changes focused on usability, motivation, and trust. This involved redesigning a confusing category page with imagery, reiterating product USPs on product pages, and adding media coverage for social proof on the homepage. The tests achieved a 100% win rate, resulting in a 39% average uplift in conversion rate and generating an additional £28,000 in revenue during the testing period.

And So To Bed