Case Study: And So To Bed earns 700+ media placements with Impression Digital

And So To Bed earns 747 media placements with Impression Digital

And So To Bed, a retailer of luxury beds and mattresses, faced a highly competitive market and sought a cutting-edge PR strategy from Impression Digital to build trust and authority in search engine results. Their challenge was to be positioned as the go-to expert for all sleep-related queries.

Impression Digital implemented an expert-first Digital PR strategy, partnering with health and sleep experts to provide commentary aligned with E-E-A-T principles. This approach resulted in 747 media placements, a 10% increase in search visibility for tracked keywords, and a 100% increase in URL rating for the target category page.

And So To Bed