Case Study: And So To Bed earns 747 media placements with Impression Digital

And So To Bed earns 747 media placements with Impression Digital

And So To Bed, a retailer of luxury beds and mattresses, faced a highly competitive market and sought a cutting-edge PR strategy from vendor Impression Digital to build trust and authority in search results. Their challenge was to be positioned as the go-to expert for all sleep-related queries to compete with larger players.

Impression Digital implemented an expert-first Digital PR strategy, partnering with health and sleep experts to provide commentary aligned with E-E-A-T principles. This approach secured over 747 media placements and established the brand as a reliable source for journalists. The strategy resulted in a 10% increase in search visibility for all tracked keywords and a 100% increase in URL rating for the target category page.

And So To Bed