Case Study: And So To Bed achieves 60% organic traffic growth with Impression Digital

And So To Bed boosts organic traffic 60% with Impression Digital

And So To Bed, a luxury bed retailer, faced challenges in increasing its organic search visibility. Larger competitors were investing in digital PR, and the company needed more high-authority backlinks to improve its keyword rankings and establish itself as an expert in its field. They partnered with the vendor Impression Digital for assistance.

Impression Digital implemented a focused digital PR strategy that utilized the expertise of And So To Bed's specialists to create reactive and proactive content, such as sleep guides. This approach earned 501 high-quality backlinks and increased the site's average domain rating from 36 to 41. Most significantly, the strategy delivered a 60% year-over-year uplift in organic traffic for the client.

And So To Bed