Case Study: a UK-based Muslim faith-based charity achieves 18x ROAS with Impression Digital

a major UK Muslim faith-based charity boosts ROAS 18x with Impression Digital

The customer, one of the UK’s biggest Muslim faith-based charities, partnered with vendor Impression Digital to elevate its return on ad spend (ROAS) and revenue. The challenge was to rapidly rebuild momentum after an agency switch and manage a complex campaign with over 30 active appeals, all while aiming for a 3x ROAS target that was higher than previous benchmarks.

Impression Digital implemented a large-scale Ramadan campaign built on conversion-driving display ads, new prospecting audiences, and Connected TV (CTV) placements to improve credibility. The strategy successfully resulted in an 18x ROAS, which was 500% above the initial target, and drove a 233% increase in year-over-year revenue from only a 55% increase in spend.