Case Study: a humanitarian charity achieves 31% ROAS with Impression Digital's paid social campaign

a humanitarian charity snaps up 31% ROAS with Impression Digital

The global humanitarian charity sought to drive additional donations during its vital Ramadan fundraising period by tapping into a new audience on Snapchat, a platform where it had no historical performance data. Impression Digital was challenged to quickly launch and scale the new paid social campaign to meet a minimum ROAS target and prove the channel's viability for incremental donations.

Impression Digital's solution involved adapting best practices from other social platforms for a fast launch, then optimizing with engaging video and static assets. The results were exceptional, with the campaign achieving a 31% ROAS during Ramadan and an 8% average ROAS during subsequent business-as-usual activity. This performance led to Snapchat being established as an always-on channel and the charity doubling its budget allocation for the platform.