Case Study: a humanitarian charity achieves 31% ROAS with Impression Digital's paid social campaign

a humanitarian charity snaps up 31% ROAS with Impression Digital

Humanitarian Charity, a global humanitarian organization, sought to drive additional donations by expanding its paid social efforts to a new audience on Snapchat, especially during its vital Ramadan fundraising period. The challenge for their vendor, Impression Digital, was to launch on the new platform with no historical data, meet a minimum ROAS target, and quickly prove the channel's viability against a compressed timeline.

Impression Digital implemented a phased paid social strategy, initially adapting best practices from other platforms for a fast launch before optimizing with engaging video and static assets. They later improved data quality by implementing the Snapchat Conversions API. The campaign delivered an exceptional 31% ROAS during Ramadan and an 8% average ROAS during subsequent business-as-usual activity, proving the channel's value. As a result, Humanitarian Charity established Snapchat as an always-on channel and doubled its budget allocation for future campaigns.