Case Study: Singtel achieves faster, more seamless candidate screening with impress.ai

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Preview of the Singtel Case Study

Singtel cuts time-to-hire by 95.9% with impress

Singtel, a telecom company with 20,000 employees, faced a challenge in managing the high-volume recruitment for its prestigious Management Associate Programme. The multi-stage assessment process was manual and time-consuming for recruiters. To create a more seamless candidate experience and save time, Singtel began researching robotic process automation and chose to implement impress.ai's chat-based platform.

The solution was "Kate," a chatbot that automated pre-screening and competency-based assessments. With impress.ai, Singtel achieved a 95.9% reduction in time-to-hire and reviewed 99.9% of candidates. The platform saved 40 hours monthly for recruiters and helped make 880 hires from a pool of 100,000 applicants, all while significantly improving the candidate experience.


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