Case Study: a statutory Southeast Asian government body improves candidate engagement with impress.ai

Reducing candidate drop-off whilst delivering superior candidate engagement through impress.ai’s recruitment automation platform

A statutory Southeast Asian government body promoting destination tourism was receiving high volumes of applicants for its Management Associate Programme, scholarship, and internship programs, but a manual hiring process made it difficult to screen, assess, and shortlist candidates efficiently. As a result, they risked losing top candidates and relied on less effective assessments based on study discipline and total scores rather than competencies.

impress implemented its recruitment automation platform to digitize the end-to-end hiring process with AI-powered virtual assistants, automated screening, competency-based assessments, and centralized shortlisting. impress helped digitize 70% of the process, save 121 recruiter hours, process 1,500 applications, and achieve an 80.2% completion rate, while its AI answered 7,400 candidate queries with 98.2% accuracy and delivered 94.4% candidate satisfaction.