Case Study: a British multinational insurance company boosts recruiter efficiency and candidate engagement with impress.ai

A British multinational insurance company increases recruiter efficiency and achieves high-quality candidate engagement

British Multinational Insurance Company worked with impress to improve the candidate experience for its Corporate Graduate Program while reducing the burden on the TA team. The company was managing a high volume of applicants through a manual, multi-stage hiring process with limited candidate updates, scattered assessment tools, and no single dashboard for recruiters.

impress implemented its AI-powered Recruitment Automation platform and virtual assistant to automate candidate interactions, centralize assessments, and give recruiters a single view of applications, scores, interviews, and queries. The result was 24/7 candidate engagement, with over 38% of candidates interacting outside working hours, 98.8% of candidate queries resolved with 98% accuracy, and 93% of applicants rating the experience 4+ stars, strengthening employer brand equity.