Case Study: Booking.com achieves continuous real-time feedback and 95% 360-degree review participation with Impraise

Booking.com - Customer Case Study

Booking.com, a global travel-tech company with over 9,300 employees across 165 offices and 142 nationalities, faced a challenge with its quarterly, manager-driven performance reviews. The process left little room for direct discussion with employees, lacked peer feedback, and relied on recent performance snapshots because managers didn’t have time or a system to track performance and development over time.

To address this, Booking.com adopted Impraise to enable continuous, peer-to-peer and manager feedback, role-specific skill tracking, and integration of feedback into bi-weekly 1-on-1s and quarterly 360 reviews. After piloting with two teams and rolling out company-wide, they achieved over 95% participation in 360 reviews completed in under two weeks, rapid employee adoption aided by a mobile-first interface and customer support, and clearer, more actionable development conversations.

Booking.com

Marc Jansen

Global Manager of Learning and Talent