Case Study: Ibotta achieves real-time fraud detection and faster incident response with Imply

Why Ibotta Built Real-Time Fraud Detection on Imply

Ibotta, the free cash-back rewards platform, was facing rapidly evolving, high-volume digital fraud that required sub-second detection and fast investigator access to event data. Their legacy pipelines left analysts waiting hours for insight, with dispersed third‑party portals, stale dashboards, slow queries, and technical barriers. To close that gap Ibotta partnered with Imply, adopting Imply’s Druid-based real-time analytics platform (including Pivot and Clarity) as the foundation for a new Data Access in Real-Time (DART) “data river.”

With Imply powering the data river, Ibotta unified live and historical event streams into interactive, real‑time dashboards and Data Cubes, enabling sub‑second queries and GUI-based investigations. The result: investigations that once took hours now take minutes, teams can detect and mitigate fraud in near real time, verify fixes immediately, and reduce losses and engineering overhead. Imply’s solution also democratized access to event data, yielding measurable time- and cost-savings and unlocking additional real‑time use cases across the business.

Ibotta

Jaylyn Stoesz

Data Engineer