Case Study: TrueCar achieves real-time dashboards and rapid anomaly detection with Imply Cloud

TrueCar® Drives Towards Happy Customers with Imply

TrueCar, the efficient and transparent car-shopping platform that helps consumers find priced vehicles from roughly 15,000 dealers and about one million annual purchases, needed a better way to analyze real-time clickstream data to detect anomalies, lower latency and scale cost-effectively beyond its existing data warehouse and BI stack. To surface insights to analysts and nontechnical business users across marketing and finance without building an end-to-end system from scratch, TrueCar chose Imply and specifically Imply Cloud.

Imply implemented a real-time analytics stack—ingesting data via Amazon Kinesis and Spark Streaming, storing deep data in HDFS, and running the Imply analytics engine with the Imply Pivot UI (and Tableau for executive dashboards)—to power self-service, low-latency applications. As a result, Imply enabled TrueCar to create real-time dashboards, quickly detect anomalies in user activity, minimize engineering and operational overhead, and empower data scientists and product teams to improve customer experience and agility.

TrueCar