Case Study: Paytm achieves 50% lower infrastructure costs and 10x faster analytics with Imply

Paytm cuts infrastructure costs by 50% with Imply

Paytm, a major Indian digital payments platform, sought to deliver real-time behavioral analytics at a petabyte scale. Their challenge was to gain better visibility into customer behavior while managing the immense scale and performance demands of their data infrastructure efficiently.

By implementing Imply, Paytm achieved a significant performance boost and major cost savings. The solution delivered a 10x performance improvement, reduced their infrastructure costs by 50%, and freed up 12 engineering hours per week. Imply enabled Paytm to efficiently power real-time analytics at a massive scale, more than covering the cost of the platform with the savings and efficiencies gained.

Paytm