Case Study: Nielsen Marketing Cloud achieves real-time audience visibility at scale with Imply

Nielsen Marketing Cloud delivers real-time audience visibility across 80,000 attributes with Imply

The customer, Nielsen Marketing Cloud, needed to profile and analyze digital media audiences in real time. Their previous solution, Elasticsearch, could no longer meet their requirements for scalability, concurrent queries, performance, and cost. This challenge led them to seek a new vendor, Imply, and its product powered by Apache Druid.

Imply implemented a cloud-based architecture using Apache Druid and Theta Sketches to handle terabytes of data per day. This solution enabled real-time queries and the ability to slice and dice data across 80,000 attributes, delivering distinct results across billions of rows. The switch to Imply's platform provided the scalability, performance, and cost-effectiveness they required.

Nielsen Marketing Cloud