Case Study: Adikteev improves real-time self-service analytics with Imply

How Adikteev helps customers succeed using self-service analytics

Adikteev, a mobile app re-engagement platform, faced a challenge with its traditional Tableau dashboards being too slow for operational and self-service analytics. This caused significant delays for internal teams who needed to make real-time, ad-hoc data explorations to optimize client marketing campaigns, severely impacting productivity and decision-making speed. To overcome this, they turned to the vendor Imply for a solution.

By implementing the Imply platform for self-service analytics, Adikteev empowered its customer success managers to perform fluid, real-time data analysis. This enabled them to consultatively optimize client retargeting campaigns on the fly and use Imply Pivot alerts to warn a client of a significant drop in active users two days before the client’s own systems detected it. The results included improved campaign performance, stronger client relationships, and significant internal productivity gains.

Adikteev

Margot Miller

Lead Data Architect