Case Study: Expedia achieves sub-5-second traveler segmentation insights with Imply

Expedia - Customer Case Study

Expedia needed a faster way to create dynamic traveler segments across multiple large datasets, where queries previously took up to 24 hours. Working with Imply, the company used Druid together with DataSketches to support approximate counting and set operations for near-real-time analytics.

Imply implemented a solution that applied DataSketches at ingestion and a fast time-series datastore to power flexible segmentation for marketing and operations teams. The result was a dramatic reduction in query latency from 24 hours to under 5 seconds, giving Expedia near-instant visibility into traveler data and enabling faster decisions.

Expedia

Elan Halfin

Principal Engineer