Case Study: Hawk achieves real-time ad analytics at 50 billion messages/day with Imply

Data Revolution at Hawk Powered by Imply

Hawk, the first independent European platform offering transparent advertising across Desktop, Mobile, CTV, DOOH and Digital Audio, faced a major data challenge: delivering fast, intuitive analytics to traders while processing more than 50 billion messages every day. To meet this need they moved beyond a self-hosted open‑source Druid setup and engaged Imply for a managed Druid/cloud analytics solution, including Imply Cloud and the Pivot UI for dashboards and reporting.

Imply migrated Hawk to a managed Druid cluster and integrated it with Hawk’s Kafka and RDS pipelines, providing real‑time analytics, dashboarding, scheduled reports and alerts. As a result, Hawk regained sub‑second performance at scale, sustained processing of 50 billion messages per day, accelerated time‑to‑market, reduced operational cost and simplified its data stack — enabling customers to monitor campaign KPIs and run more effective, data‑driven advertising.

Hawk

Julien Lafont

Chief Technology Officer