Case Study: Blis achieves real-time insights and improved campaign ROI with Imply

Blis® Gives Great Joy to all Stakeholders and Customers with Imply

Blis maps real-world human behavior to help top brands and agencies understand, reach, and engage consumers. When COVID-19 lockdowns rapidly changed foot traffic, Blis needed live, real-time insights to cost-effectively target campaigns and promotions. To solve this, Blis deployed Imply to process streaming data and make analytics accessible to less-technical business users.

Using Imply, Blis processes hundreds of thousands of advertising auction requests each second, reaches 200 million consumers a day across a network of 35,000 publishers, and equips operations, analytics, engineering, product, and executive teams with real-time dashboards and drill-downs. Imply’s platform helped Blis increase campaign ROI, enable fast, precise answers to business questions, and support data-driven media buying and pricing decisions.

Blis

Amy Fox

Product Director