Case Study: Blis achieves real-time visibility into massive ad auction data with Imply

Blis answers ad auction questions in an instant with Imply

Blis, an integrated advertising planning and buying platform, faced the challenge of gaining real-time insights from the immense scale of its advertising auction data. To deliver high-performing audiences to top brands, Blis chose to implement Imply to power real-time analytics throughout its organization.

By implementing Imply, Blis gained the ability to instantly query its massive data streams, which consist of hundreds of thousands of auction requests each second. This solution provided real-time visibility, enabling Blis to answer precise questions about ad opportunities instantly. The results allow Blis to deliver ROI-increasing insights to its customers, impacting 200 million consumers daily across a network of 35,000 publishers.

Blis