Case Study: POSpulse achieves faster market research analysis with Implisense CRI

How a digital service provider optimized its customer research

POSpulse faced the challenge of manually tracking key accounts for changes like new product developments and retail listings in the FMCG sector. This time-consuming process, which occurred outside of their HubSpot CRM, made it difficult to promptly identify sales opportunities for their market research services. Implisense implemented its CRI solution to automate the tracking of all relevant key account changes directly within HubSpot. This included monitoring for new channels, product developments, and promotions. The solution provided a 40% faster analysis of signals and a 30% reduction in manual effort, allowing POSpulse to offer its clients faster, more precise, and well-founded advice.

POSpulse