Case Study: Canadian Vintners Association drives $9 billion economic impact with IMPLAN

Wine Country The Economic Impact of the Wine and Grape Industry in Canada

The Canadian Vintners Association, along with three provincial wine organizations, needed to demonstrate the wine industry's long-term economic sustainability and growth to justify continued government and public support. They commissioned a follow-up economic impact study, turning to the vendor IMPLAN and its methodology to provide definitive, data-driven evidence of their value.

Using IMPLAN's economic impact analysis, the study quantified the industry's massive growth. The vendor's solution revealed that the economic impact surged from $6.8 billion to $9 billion, a 33% increase, proving the industry's sustainability. This analysis also detailed the creation of over 37,000 jobs and the generation of $1.7 billion in tax revenue, which successfully strengthened government backing and public perception.

Canadian Vintners Association

Dan Paszkowski

President