Case Study: National Restaurant Association Achieves Deeper Industry Insights and Stronger Advocacy with IMPLAN

How the National Restaurant Association Uses IMPLAN to Drive Industry Insights and Advocacy

The National Restaurant Association needed to produce highly detailed economic data to support its advocacy and provide industry insights. Traditional data sources lacked the granularity required for state and local-level analysis, so they turned to IMPLAN for its comprehensive economic modeling capabilities.

By implementing IMPLAN, the NRA empowered its internal research team to efficiently run detailed economic impact analyses in-house. This solution allowed the association to quickly assess the effects of proposed legislation, produce region-specific insights for advocacy, and demonstrate the industry's broader economic contributions, ultimately leading to more informed policy discussions and stronger support for its members.

National Restaurant Association

Chad Moutray

Senior Vice President, Research and Knowledge and Chief Economist