Case Study: Brewers Association Drives Craft Beer Growth with IMPLAN

Brewers Association drives $33.9 billion in craft beer economic impact with IMPLAN

The Brewers Association, a national trade group for craft brewers, faced a challenge in advocating for regulatory changes. They lacked the hard data needed to communicate the significant economic impact their member breweries had on local and national economies, which limited their influence with lawmakers. To address this, they utilized IMPLAN's economic impact analysis service.

Using IMPLAN, the association quantified the craft brewing industry's vast economic contributions, demonstrating a $33.9 billion impact and over 360,000 jobs supported nationwide. This data empowered them and state guilds to successfully lobby for regulatory reforms in states like South Carolina and Arizona, leading to new brewery openings, job creation, and significant economic growth. IMPLAN provided the crucial data that transformed their advocacy efforts.

Brewers Association