Case Study: Stitch Fix achieves remote content workflow continuity with Impira

Navigating COVID-19, How Stitch Fix is adapting to the new normal

Stitch Fix, a fashion styling company, needed to keep its creative operations moving when COVID-19 suddenly forced its studio team and external collaborators to work remotely. With workflows previously tied to an on-prem production server and physical studio space, the team faced a challenge maintaining content creation, post-production, and asset access without disrupting business continuity.

Impira helped Stitch Fix shift to a more cloud-based content repository workflow, giving photographers, retouchers, influencers, and partners broader access to upload and manage photos, videos, metadata, and asset queues remotely. With Impira, Stitch Fix improved data transparency, kept content processing running, and quickly reused unused assets while exploring new content sources—resulting in minimal disruption and greater flexibility during a difficult period, though no specific numeric impact was provided.

Stitch Fix