Case Study: Whitepages achieves data protection and form-spam prevention with Imperva Bot Management

Whitepages Protects Online Data and Blocks Form Spam

Whitepages, a leading North American provider of contact and identity information with over 50 million monthly users, was a prime target for data scrapers that extracted premium content and drove up vendor and infrastructure costs. Their homegrown, IP-based detection relied on slow Splunk queries and frequent manual tuning, causing false positives, user complaints and consuming roughly 20% of a DevOps engineer’s time.

By deploying Imperva Bot Management, Whitepages gained per-user, per-request fingerprinting, CAPTCHA and rate-limiting with simple deployment and an adjustable dashboard. The solution stopped scrapers and comment spam, eliminated false positives, reduced DevOps effort by about 20%, lowered query load and infrastructure costs, improved site performance and made it easier to identify malicious actors for enforcement.

WhitePages

Michael Bradshaw

IT Operations Manager