Case Study: StubHub achieves protection from content scraping and account takeover and restores conversion accuracy with Imperva

StubHub Stops Account Takeover by Eliminating Bad Bots

StubHub, an eBay company and one of the world’s largest ticket marketplaces, faced major disruption from sophisticated bots: competitors were scraping pricing and inventory, attackers used credential‑stuffing to take over accounts, and bot traffic doubled site load—causing downtime, skewed analytics, and lost revenue via undercut pricing and fraud.

Imperva Bot Management deployed advanced fingerprinting, behavioral analysis, machine learning and a global violators database to block advanced persistent bots and credential‑stuffing attacks. The solution proactively stopped scraping campaigns, reduced transaction fraud and account takeovers, cut bad‑bot traffic by about 50% (blocking 99.9% of bad bots), and restored accurate conversion metrics and competitive pricing control.

StubHub