Case Study: Red Tag Vacations achieves 99.9% uptime and stops web-scraping bots with Imperva

Red Label Vacations Stopped Web Scraping Bots

Red Label Vacations, Canada’s largest independent online travel company, was losing bookings and suffering daily brownouts on its flagship site RedTag.ca as web-scraping bots overloaded databases and drove up costly third‑party API calls. Their IP‑blocking approach couldn’t keep up with proxy‑backed bots across a complex, multi‑server and multi‑stack infrastructure, threatening site availability and revenue during peak booking periods.

After a quick free trial, Red Label implemented Imperva’s cloud bot‑mitigation, which was simple to deploy and accurately distinguished humans, good bots and bad bots without changing underlying systems. Results included uptime rising from 99.6% to 99.9%, faster page loads and improved SEO, increased bookings during peaks, lower bounce rates and session gains, plus major cost savings—about 65% vs. their Akamai CDN and reduced third‑party API and infrastructure costs.

Red Tag Vacations

Rob Gennaro

Digital Marketing Officer