Case Study: Red Label Vacations stops web scraping bots and boosts uptime with Imperva

Red Label Vacations boosts uptime from 99.6% to 99.9% with Imperva

Red Label Vacations, a major Canadian online travel company, faced significant challenges from web scraping bots which caused daily brownouts on their flagship website, RedTag.ca, particularly during peak booking periods. These malicious bots created database bottlenecks, slowed the site for legitimate visitors, and drove up costs from excessive third-party API calls. After their homegrown IP blocking solution failed, Digital Marketing Officer Rob Gennaro sought a new partner and turned to Imperva for its bot detection and mitigation services.

Imperva implemented its cloud-based solution, which easily integrated with Red Label Vacations' complex infrastructure without requiring changes. The service accurately identified and blocked malicious bots while allowing legitimate traffic, immediately improving website performance. As a result, Imperva helped increase uptime from 99.6% to 99.9%, eliminated costly bot-driven API calls, and reduced infrastructure costs by 65% compared to their previous CDN. This led to increased revenue during peak times and allowed the IT team to focus on other initiatives.

Red Label Vacations