Case Study: Frontier Airlines achieves a 64% reduction in look-to-book ratio with Imperva Bot Management

Frontier Airlines Reduces Look-to-book Ratio By 64%

Frontier Airlines, a low-cost carrier operating 350+ daily flights across North America, discovered that sophisticated bots were scraping its booking engine and inflating its look-to-book ratio. The fake traffic — 50–60% of visits in some analyses — skewed analytics, threatened large overage fees from a third‑party reservation system, and forced Frontier’s engineering and analytics teams to spend excessive time on reactive, ineffective defenses like manual IP blocking.

Frontier deployed Imperva Bot Management and Analyst Managed Services to detect and block scrapers across web and mobile APIs and to outsource ongoing bot investigations. Within a month Frontier cut its look-to-book ratio by 64%, reduced availability calls by nearly 50%, eliminated potential overage charges, removed the internal engineering burden, and realized infrastructure cost savings while maintaining seamless mobile integration.

Frontier Airlines

Kevin Pennock

Director of Application Development