Case Study: Dubizzle eliminates bots, spam, and competitor scraping with Imperva Bot Management

Dubizzle eliminates spam ads and bot scraping with Imperva, cutting bad bot traffic by 20%

Dubizzle, a leading classifieds website in the UAE, faced significant challenges from malicious bot traffic. Competitors used bots to scrape listing data, which was then monetized on copycat sites. This activity hurt Dubizzle's SEO, overloaded its infrastructure causing slowdowns, and created a poor user experience through spam ads and SMS fraud. After trying several homegrown and third-party tools that failed, Dubizzle turned to Imperva Bot Management for a solution.

By implementing Imperva Bot Management, Dubizzle was able to proactively stop bots. The solution eliminated most spam ads, preventing them from appearing on the first pages of listings. Imperva's granular controls and reporting enabled user-level rate limiting and provided increased protection for high-value pages. As a result, Dubizzle improved advertiser ROI by purifying KPIs, reduced support calls by eliminating SMS spam, and saved hundreds of hours per quarter for its infrastructure team.

Dubizzle