Case Study: Dubizzle eliminates competitor web scraping and spam, boosting advertiser ROI with Imperva Bot Management

Dubizzle Eliminates Competitor Web Scraping & Removes Spam

Dubizzle, the leading classifieds site in the UAE and part of the OLX network (hundreds of millions of monthly visitors), was struggling with sophisticated bot attacks: competitors scraping listings, phone-number harvesting and SMS spam, floods of bot traffic that caused slowdowns and downtime, fake listings that degraded user trust, and distorted ad metrics that weakened advertiser relationships.

Dubizzle partnered with Imperva Bot Management (formerly Distil) to block scraper bots, apply user-level rate limiting and path-specific protections for high-value pages, and stop phone-number harvesting. The result: most spam listings are now pushed off-page, bad-bot traffic was essentially eliminated across the network, advertiser KPIs and ROI improved (leading some clients to increase spend), support calls fell, analytics and testing became cleaner, and operations saved hundreds of hours.

Dubizzle

Mudasir Mirza

DevOps Manager