Case Study: TikTok grows SEA channel engagement with Imperial Leisure

TikTok grows fans 118% with Imperial Leisure

Imperial Leisure was engaged by TikTok to launch and grow its TikTok For Business channel for the South East Asia market. The challenge was to use the platform itself to reach brands and businesses, demonstrating TikTok's creativity and positioning it as an effective and trusted entertainment platform for advertisers.

To achieve this, Imperial Leisure developed a comprehensive content strategy, creating fun and educational videos and infographics to inspire brands. The agency also supported the promotion of the TikTok #ForYou Summit. As a result, Imperial Leisure helped grow the channel's followers by 118% in the first year, achieving an average click-through rate of 11.71%.

TikTok