Case Study: Mizuno Performance Centre amplifies 3,000 visitors through digital engagement with Imperial Leisure

Mizuno Performance Centre reaches 369,000 friends with Imperial Leisure

The customer, Mizuno Performance Centre, a brand dedicated to celebrating elite athletic products, worked with Imperial Leisure to promote its new pop-up store and amplify its reach across digital channels. The challenge was to enhance the visitor experience and encourage widespread sharing of the event.

Imperial Leisure implemented a comprehensive digital solution including a dedicated website, social media advocacy campaigns, and custom iPad applications. These tools managed visitor registration, incentivized social sharing, and tracked activity scores. As a result, Imperial Leisure helped amplify the experience of 3,000 visitors to 369,000 of their friends on Facebook.

Mizuno Performance Centre