Case Study: Ziff Media Group achieves $200M+ in merchant partner sales with impact.com

Ziff Media Group drives $200M+ in sales for their merchant partners

Ziff Media Group, a network of trusted digital brands reaching 100M+ readers monthly (including Mashable and PCMag), had long driven high-value conversions through content commerce but needed to scale and diversify its performance partnerships beyond a few major merchants. After seeing single article links generate seven-figure sales, the company sought a more efficient way to manage many varied merchant relationships and demonstrate clear publisher value.

Ziff deployed the Impact Partnership Cloud to centralize partner management, improve tracking and data symmetry, and measure value by revenue-per-click, which encouraged higher commissions and deeper advertiser collaboration. The platform helped Ziff scale quickly and optimize partnerships, resulting in a 100% year-over-year increase in actions and more than $200M in sales driven for merchant partners, with partnership commissions becoming a significant revenue stream.

Ziff Media Group

Jessica Spira

VP of Partner Growth and Management