Case Study: ZALORA achieves a 150% referral program boost with impact.com

ZALORA undergoes a partnerships makeover and boosts its referral program by 150%

ZALORA, founded in 2012, is Southeast Asia’s largest online fashion and lifestyle retailer, serving primarily millennial women. The team relied heavily on affiliate marketing but was held back by a limiting affiliate platform and manual processes—slow, multi-step onboarding, time-consuming payout checks, poor customization, and little contractual control—so they needed a partnership platform that could scale, automate, and offer flexible payment and reporting options.

ZALORA moved to impact.com, implementing one-click onboarding, automation and API integrations, enhanced reporting, and contracting/attribution safeguards. The platform streamlined partner management, saved over 25 hours per month, shortened payout times, and enabled rapid expansion: referral program growth of 150%, activation rates up 450%, affiliate ROI up 50%, and affiliate marketing became a bigger revenue driver than Facebook or Google.

Zalora

Leonard Chang

Regional Growth Manager