Case Study: AppSumo achieves 255% YoY revenue growth with impact.com

Wrestling with program complexity, AppSumo takes control and grows 255% with Impact

AppSumo, a marketplace that offers discounted software to entrepreneurs, struggled with an affiliate tracking platform that lacked transparency and flexibility. The company needed better control over who referred customers, a fee model that didn’t penalize growth, and a commission structure optimized for acquiring new customers rather than just revenue volume.

Moving to the Impact Partnership Cloud let AppSumo implement value-based and partner-specific payouts, automate partner recruitment and engagement, and gain deep reporting on new vs. returning customers and partner performance. The result was strong growth: 255% YoY revenue, 215% YoY actions, a 129% increase in total affiliates and 107% more active partners.

AppSumo

Nick Christensen

Head of Customer Acquisition