Case Study: M1 Finance triples its partnerships with impact.com

With a Friction-free Program, M1 Finance Triples Its Partnerships

M1 Finance, The Finance Super App™, helps people manage and grow their money and serves over 500,000 investors with more than $3B in assets under management. Content partners and review sites were a critical referral source, but M1’s early ambassador program relied on a basic platform and manual processes that created onboarding friction and limited scale. The company needed automation, customizable contracts, and partner self-service reporting to attract and retain higher-quality partners and speed program growth.

By migrating to impact.com M1 automated signup flows, workflows, reporting and payouts, and used discovery tools to recruit creators and publishers. The streamlined program freed the team to pursue bigger relationships and optimize partner incentives — driving a 300% increase in partners year-over-year, delivering 10% of new customers (who were more engaged and had higher net worth), and cutting cost-per-quality-user by 50% vs. paid search and 80% vs. social, making partnerships the brand’s top ROAS channel.

M1 Finance

Patryk Wlodarski

Acquisition Marketing Manager