Case Study: Vivaia achieves 4M impressions and 100K YouTube views with impact.com

Vivaia partnered with creators to gain double target impressions with 4m

Vivaia, an eco-friendly footwear brand, aimed to expand its footprint and drive more website traffic while spreading its message of sustainability and slow fashion. The team wanted to use influencer partnerships to boost brand awareness and reach niche audiences beyond fashion—such as self-care, wellness, and minimalist living.

Working with impact.com’s managed services, Vivaia recruited and managed 25 creators (20 YouTube, 5 Instagram), produced 48 pieces of UGC, secured usage rights, and turned the best content into 24 ads across two social amplification campaigns. The program delivered nearly 4 million impressions (vs. a 2.5M target), 100k YouTube views (5x the goal), 13.5k clicks, 450k engagements, and a combined influencer reach of 100k+—with YouTube driving traffic and Instagram boosting reach and engagement.

VIVAIA

Maylynn Zheng

Marketing Director