Case Study: Vitamin World achieves six-figure network-fee savings and 36% revenue growth with impact.com

Vitamin World - Customer Case Study

Vitamin World, a retailer of vitamins, supplements and health products, faced rising affiliate network fees and time-consuming manual workflows that made their affiliate channel inefficient and blocked efforts to recruit partners and scale the program.

Working with PartnerCentric to migrate off legacy networks onto Impact’s Partnership Cloud, Vitamin World automated partnership management, targeted “beyond-borders” partners (employee benefits and international shopping sites), and reclaimed time and budget for growth. In one year they saved six figures in network fees, increased revenue 36% after migration, cut CPC 48% YoY, added 40 productive publishers in 2018, grew the employee-benefits vertical 78% YoY, and saved $9K by rejecting blacklisted coupons.

Vitamin World

Lindsey Minton

Senior Manager, E-commerce