Case Study: Virgin Australia achieves 168% growth in active partners with impact.com

Virgin Australia boosts partner performance by 168% after migrating to impact.com

Virgin Australia, aiming to grow its revenue-generating partnerships channel, needed to tap new revenue streams and gain clearer reporting to measure each partner’s incremental value. The airline engaged Silverbean and migrated its partnerships program to the impact.com platform to diversify recruitment and better optimize partner touch points across the funnel.

Using impact.com’s Discovery tools to recruit high‑quality publishers and influencers, Dynamic Payouts to reward route- and behavior‑specific bookings, and robust reporting for attribution and performance management, the program rapidly scaled: active partners rose 168% (Jan 2022–Apr 2023), revenue increased 71% half‑year‑over‑half‑year in 2022, and bookings to priority routes improved by 60%.

Virgin Australia