Case Study: Ulta Beauty achieves 8% revenue growth and recruits 88 new partners with impact.com

Ulta Beauty recruits 88 new partners and achieves 8% revenue growth

Ulta Beauty, the largest U.S. beauty retailer, faced a limited partner mix that was constraining growth. To expand its affiliate channel and reach customers across the buyer journey, Ulta teamed with Rise Interactive and leveraged impact.com to build a strategic roadmap and target the right partner types.

Using impact.com's Discovery and onboarding tools, Rise ran a grassroots recruitment process with clear partner criteria, tapped the Partner Success team, and used Optimize reports to cut underperformers. They also implemented a Strategic Partnership Development Matrix to automate recruitment and onboarding—resulting in 88 new partners (56 driving revenue) and an 8% increase in total program revenue.

Ulta Beauty