Case Study: TUI achieves 49% revenue growth by streamlining partnerships with impact.com

TUI grows revenue 49% by streamlining with partnership automation

TUI, one of the world’s leading tourism groups with tour operators, airlines, hotels, cruise liners and 1,600 travel agencies, needed to overhaul a 15‑year network-managed partnership program to boost growth and operational efficiency without disrupting revenue. The UK brands aimed to separate technology from service, migrate revenue-driving partners quickly, maintain cost-per-acquisition, and achieve a 20% program growth target while keeping the change invisible to consumers and publishers.

TUI selected Impact for partnership technology and Neo Media World for program management, using automated publisher onboarding, an audit to trim low-quality partners, custom sharedID tracking, Dynamic Payouts, and a migration tracker to monitor progress. The streamlined approach migrated 95% of revenue-driving partners within two weeks, reduced partner count by 70%, cut CPA by 4%, and delivered a 49% revenue increase and 30% rise in passenger volume in the month after migration.

TUI

Robbert van den Eshof

Senior Digital Marketing Manager