Case Study: TransferWise achieves global affiliate program growth and data-driven budget allocation with impact.com

Transferwise - Customer Case Study

TransferWise, a transparent peer-to-peer money transfer platform that uses real exchange rates and low fees, was preparing to launch a global affiliate program to accelerate growth. They needed a single global solution to dive deep into performance data and surface actionable insights to guide partner recruitment and budget allocation.

Using the Impact platform’s real-time data and comprehensive reports, TransferWise analyzed performance by geolocation and individual partnerships, recruited new partners through the global marketplace, and streamlined payment and reporting in one currency while allowing partners to be paid regionally. The program expanded to 50+ countries, saw over 100% growth in partnerships and more than 15% month-over-month affiliate program growth, enabling more informed budget decisions.

Transferwise

Inez Miedema

Head of Affiliates and Partnerships