Case Study: Rinck Advertising achieves 11.8M reach and streamlines influencer campaigns with impact.com

TONI&GUY restyles its influencer program to reach 11.8m with Rinck Advertising and impact.com

TONI&GUY partnered with Rinck Advertising to launch an influencer campaign in Mexico targeting stylish 24–35‑year‑old Walmart shoppers and needed a more efficient, all‑in‑one way to recruit creators, manage payments and collect detailed performance data. Previously juggling multiple tools, Rinck sought a single platform to streamline influencer recruitment, tracking and reporting while building brand and product awareness through tutorial-driven content.

Rinck deployed impact.com’s platform for the full campaign lifecycle—research, partner recruitment, tax/legal/payment processing and automated reporting—allowing the team to focus on creative briefs and amplification. Eight key opinion leaders (2 mega, 6 macro/micro) produced 34 posts and 10 tutorial styles that, with paid promotion, delivered 11.8M potential reach, ~568K estimated impressions, 283K tutorial views and 171K engagements, plus automated performance insights and payments for future campaigns.

Rinck Advertising

Katie Greenlaw

Vice President, Public Relations and Influencer Marketing