Case Study: The Motherhood achieves 90k+ engagements with impact.com

The Motherhood’s influencer program reaches an impressive 90k+ engagements

The Motherhood is a boutique influencer marketing agency that needed better discovery, reporting, and performance tools to build tailored campaigns for a home products client targeting DIY and lifestyle audiences across five West Coast states. The agency was tasked with recruiting two mid-tier influencers who shopped at a specific retailer and reached adults 18–45, but their existing processes required too much manual work and lacked precise demographic filters and automated insights.

The Motherhood integrated impact.com’s platform, using automated recruiting surveys and Social Analysis to evaluate reach, location, views, engagement, and audience demographics, then hand-picked two influencers from 212 applicants. The campaign produced 55 pieces of content (vs. the agreed 4), generated 15k+ video views and 90k+ engagements with a 3.9% Instagram engagement rate, cut discovery time in half, and strengthened the agency’s influencer recruitment and reporting capabilities.

The Motherhood

Deanna Tomaselli

Vice President Client Services